“Our Kudzu reviews are our version of a Better Business Bureau service, only better.”
HP Exteriors provides residential home exterior remodeling services and is one of the fastest-growing James Hardie Replacement Contractors in Georgia.  It considers its presence on Kudzu a way to not just generate high-quality leads, but to achieve valuable third-party credibility and community-based referrals through its online customer reviews.

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Tools you can use

How to Get Other Business to Promote Your Small Business Without Paying Them:

Yes, it’s really possible. You can get other businesses to help advertise and attract attention to your own small business without fronting any costs. Opportunities abound online, and all it takes is dedication and a drive for success to discover how to utilize all of these chances for free exposure to your advantage.

First, what does your small business offer? Is it a product? Is it a specific service? Regardless of the type of business you run, it most likely fits into a pre-existing niche of other businesses and related items on the Internet. When entering the world of small business, you must remember the number one rule of all business: networking is everything. More »


Are Rumors of Your Demise Exaggerated on the Web?:

The Importance of Online Reputation Management for Your Small Business

You never know when you’re going to die on the Internet. Never! Someone could come from behind and – bam! – your reputation is ruined!

Mark Twain said, “Rumors of my demise have been greatly exaggerated. “ Nowhere is this more likely to be true than on today’s Internet.

If web 1.0 was all about collecting information, web 2.0 is all about sharing it and it doesn’t have to be true to be shared.

Something one of our clients recently experienced illustrates this well. As a successful construction contractor, our client hires many people to work in his company.  Unfortunately, one of them was stealing from him, so our client fried him.  More »

101 Marketing Ideas
with Pattie Baker

Everyday Marketing
with Susan Gunelius
Pattie Baker

Pattie’s bio
“Think of your blog more as a conversation with your customers (and potential customers) and an opportunity to showcase the expertise that you offer as a consultant.  No matter what type of business services you offer, tell real-life honest stories about your work day (keeping the spin positive), while humbly highlighting the traits that differentiate your company.”
Read more…
 Sussan Gunelius

Susan’s bio
“The key to successfully partnering to create better marketing campaigns at lower costs is to partner with other businesses that offer products and services which are relevant to your own consumer audience.  For example, a car dealership can partner with a car wash business or a local gym could partner with a health food store.”
Read more…

Don’t forget, it’s better to be honest and protect yourself and experience a slightly lower possible response rate then it is to set yourself up for legal trouble or negative press.  It’s okay to massage consumer perceptions, but don’t use deceptive advertising.