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A
AAAA: American Association of Advertising Agencies.
Account Management: A sub-category of the order-getter sales classification in which sales people are responsible for all aspects of building customer relationships from initial sale through to follow-up account servicing.
Use this handy ROI Calculator to figure out the return on your Kudzu investment per job or service that you perform for your customers. You’re sure to be pleased with the results!
The Small Business Administration offers an excellent array of online classes covering planning, management, finance and accounting, marketing, e-commerce, taxes and more. Classes are self-paced and use multi-media training modules, which helps keeps things interesting and addresses different learning styles. Go to http://www.sba.gov/services/training/onlinecourses/index.html.
No matter what your industry, this is a must-visit site for every business owner. The Virtual Tax Workshop is designed for small business owners. Ten lessons progress through deductions, online filing, payroll taxes and much more. Take these courses, and learn how to talk to your accountant. Go to http://www.irs.gov/businesses/small/article/0,,id=97726,00.html.
The Five T’s of Word of Mouth Marketing – This worksheet will help you develop a succinct word of mouth marketing plan. Get the worksheet here.
This worksheet is adapted from Word of Mouth Marketing: How Smart Companies Get People Talking, by Andy Sernovitz.