Tuesday, July 6, 2010
By Pattie Baker
Every now and again, it’s time to reclaim the front of the refrigerator and recycle those old party invitations and the ambitious chore lists that every household member ignores anyway. Yesterday was “free the fridge” day in my house, and I asked my older daughter if I could take down the color photo of the astronaut who spoke at her school several months ago.
“He was the 117th person to walk on the moon, Mom!” she said. And this, believe it or not, got me thinking about you and your marketing efforts! I mean, I know it’s an enormous achievement to become an astronaut and a great honor to be among the relatively few to walk on the moon, but 117th? Surely there is some superlative he can add to his claim to fame, isn’t there? Perhaps he was the first lefty on the moon, or the first from Ohio, or the first over 40?
Superlatives matter. Keep this in mind when you market your company. Find something at which your company is best or first— first dentist exclusively for children with special needs, for example. You may even want to have some fun and be a tad creative–best singing window washers; most colorful landscapers. More »