Tuesday, February 21, 2012
By: Susannah Morgan
Inbound phone calls are a great opportunity to market to existing customers and prospects of your small business. Building customer relationships is essential to the success of any company, but more often than not, hang-ups and no shows can plague your business. Minimize these frustrations. Keep customers happy with the following tips:
1. Develop an on-hold messaging system.
Set up a personalized marketing message that plays when your customers are put on hold. Keep the hold time short, and inform your prospects of current specials they may be unaware of.
2. Send text message alerts to your customers.
A recent study by the Pew Research Center’s Internet and American Life Project shows that almost one-third of adults in the U.S. prefer to be reached by text message rather than a phone call on their cell phone. After setting an appointment, set up an automatic confirmation to send to your customer’s cell phone after the call is completed. You may also send reminders to your customers’ via SMS text messaging if you require your customer to be at home during your service visit. More »