Bizsuccess

 Kudzu Accounts for a Majority of RRB Business Services’ New Clients

 RRB Business Services is a group of companies that provide clients with accounting, auditing, tax planning and compliance, and advisory services. Steve Rothschild, a partner at RRB, discovered Kudzu through a leads group to which he belongs and considered advertising on Kudzu a no-brainer.

I believe in utilizing systems as a basic management tool for leads generation,” Rothschild explained. “Kudzu enables me to reach highly qualified prospects who have an immediate need for RRB services, with no upfront effort on my part once my online presences is secured. I can then focus on converting these prime prospects to clients.”

This strategy has proven to be successful for RRB Business Services. “For our investment of $1400, we obtained over $10,000 in business closed, with another several thousand still in the wings,” Rothschild explained. He added that these numbers are just a hint at the total value of each new client attained through Kudzu, since clients with RRB are typically repeat buyers with a lifecycle of about five years.

“We now attain a majority of our new business through Kudzu,” said Rothschild. “And since my clients look to us for business advice, I never fail to mention Kudzu for their advertising needs as well. Kudzu is a very quick way to successfully attain new customers for most businesses.”

Kudzu Moves Customers to UNITS Mobile Storage

UNITS Mobile Storage offers water-tight, structurally secure pod storage solutions.  Rental options include air-conditioned warehouse storage, onsite storage, and local or long distance moves.  UNITS leaves its storage of customer reviews to Kudzu, however.

“Kudzu is the only place we ask customers to post reviews,” explained, Sue Welty, UNITS Mobile Storage’s director of marketing.

“That’s because everyone loves and trusts Kudzu, and we do, too, because it offers us quality leads and a strong local presence. It makes smart marketing sense for us to consolidate reviews there.”

Welty promotes every review UNITS Mobile Storage receives on Kudzu on Facebook, Twitter, and the company’s blog, continually linking back to UNITS’ Kudzu profile.   She also links back to the Kudzu profile on every quote the company sends out.  When prospects click the link to UNITS Kudzu profile, they find video, photos, deals, referrals, the company’s website link, and those highly prized reviews.

“Everyone seems to understand that Kudzu is the place to go,” she added.  “And as a result, more and more of our leads are coming from Kudzu.  I would strongly recommend other advertisers consider Kudzu, especially since almost all business nowadays is coming through the Internet and it doesn’t make sense to spend money anywhere else.”

Welty concluded that she is “tickled pink” about the results she gets from Kudzu.

The Verdict is in: The Barrister Law Group Benefits from Kudzu

The Barrister Law Group provides legal services to individuals and small businesses relating to divorce, bankruptcy, DUI charges, and litigation. When the firm started a few years ago, it had no name and no identity. Now, with Kudzu, the Barrister Law Group reaches people it never would have reached otherwise and provides them with a secure, confidential place to find out more about its service offerings.

“We deal with highly personal matters in people’s lives and have determined that aligning with a trusted name like Kudzu and its parent company, Cox Enterprises, enables us to connect with clients who didn’t even know we existed,” explained Ted McCain, the Barrister Law Group’s managing director. “We don’t have big-name corporate clients—most of our clients are individuals—so trust and reputation depend on aligning with a successful company and showing reviews of satisfied clients.”

McCain believes that Kudzu provides the Barrister Law Group with both tangible benefits, such as new clients, and the intangible benefits of exposure. “We are a small player in a big market,” he explained, “and Kudzu has been a big win for us.”

House Painting by Curtis Wright Finds Kudzu to be  a Stroke of Genius for its Business

House Painting by Curtis Wright features a five-man crew that has been painting houses in Atlanta for 25 years. It focuses on quality workmanship and shows numerous refurbished Craftsman bungalows, with intricate painting detail work, on its Kudzu photos tab. As a result of being able to see the company’s work, the company appeals to ready-to-hire homeowners who use Kudzu to find the quality that House Painting by Curtis Wright offers.

“We’ve been with Kudzu since it launched, and have seen impressive results right from the beginning,” stated Curtis Wright, owner of House Painting by Curtis Wright. “In fact, Kudzu is now the only place we advertise because it consistently delivers the leads we need to thrive as a business. What’s more, we calculated that our advertising on Kudzu costs us only about 5% of the revenue we generate as a result.”

Wright especially likes that customers can remove old reviews if any problem has been corrected. “We had a customer who had a problem with her deck,” Wright explained. “Once we corrected it for her, she raved about our business and edited her previous negative comment to reflect her positive experience. I don’t know any other review site that lets customers do that. That meant a lot to us to be able to maintain our reputation and five-star rating, which is ultimately what prospects care about most.”

Wright also had complimentary words about the entire Kudzu operation. “Every single person with whom I’ve dealt at Kudzu is kind and conscientious. Any minor concerns I’ve had were dealt with immediately. How many other businesses can you say that about right now?”

Messina Renovations Redesigns Its Advertising Mix to Feature Kudzu

Messina Renovations offers kitchen and bath remodeling, as well as general home improvements.  According to Mark Messina, owner of Messina Renovations, leads attained from Service Magic not only ate up enormous amounts of time trying to chase down, but often were not even good quality.  He heard about Kudzu, researched it, and signed on as a featured advertiser.

“I liked the idea of people who really were interested in my service being able to call me directly,” Messina explained.  “I also liked being able to interact face-to-face with a locally-based account team.”

Messina noticed the difference in the quality of the leads he received right away.

“The calls I get from Kudzu are from serious, ready-to-buy customers.  Hardly anyone is just fishing.  As a result, I don’t feel as if I am wasting my time anymore, and the people I am reaching are in my target market of upper-middle-class homeowners.”

Amazing Carpet & Tile Cleans Up with Kudzu

Amazing Carpet & Tile Cleaning is a family owned and operated company that provides both residential and commercial carpet and tile cleaning services.  It considers Kudzu to be a critical part of its advertising strategy because, as owner Rick Rzendzian puts it, “If people call me from Kudzu, they’re already pretty much sold.”

That’s because, as Rick discovered, many calls from Kudzu users are from those who have used Kudzu before and had positive experiences.

“These consumers tell me time and again that they consider Kudzu to be a trusted resource. That makes Kudzu an ideal advertising environment for my quality service,” he explained.  “As a result, I get about 35 calls a month from Kudzu, the majority of which I can typically convert to sales.”

Rzendzian is sold both on Kudzu and on online advertising in general.

“If you’re going to spend money to advertise your business, you have to spend it on the internet,” he advised.  “And Kudzu has to be part of your basic strategy. The reviews alone that you encourage your best customers to post will sell your business.”

Ben Hill Roofing Maintains Solid Sales with Kudzu

Ben Hill Roofing and Siding Company offers commercial roofing and maintenance and repair services; and residential roofing, siding, windows, and gutter guard installation services. It has been so pleased with response to its Kudzu advertising that it recently increased its investment.

“Kudzu is our only paid Internet advertising,” said Brooke Ivey, Ben Hill’s marketing director.  “We generated $300,000 worth of sales from Kudzu leads last year alone, so we have every reason to believe making a larger commitment to Kudzu will result in only one thing—more sales.  And that made the additional investment an easy decision to make.”

Ivey appreciates the service and advertising know-how that Kudzu provides to Ben Hill.

“My account manager is very responsive, most recently making sure our new banner ad was up in less than a week.  What’s more, she is always bringing me new opportunities.  It seems as if Kudzu is continually coming up with innovative ways for advertisers to stand out, and that really differentiates it from local newspapers and magazines.”

HP Exteriors Sides with Kudzu for 3rd Party Credibility

HP Exteriors provides residential home exterior remodeling services and is one of the fastest-growing James Hardie Replacement Contractors in Georgia.  It considers its presence on Kudzu a way to not just generate high-quality leads, but to achieve valuable third-party credibility and community-based referrals through its online customer reviews.

“We consider Kudzu to be a critical part of our sales cycle for two key reasons,” explained Harmony Sockman, owner of HP Exteriors.  “One, potential customers who find us through Kudzu have already done their homework, literally in the comfort of their homes, and are seriously considering hiring us when they call.  Second, we send prospects who might not have come to us through Kudzu to the site anyway so that they can see our reviews.  Our Kudzu reviews are our version of a Better Business Bureau service, only better because homeowners can write about their HP experience. It’s an outlet for folks to review our company and our on-the-job performance, not just file a complaint.  As a result, we find that we have a much lower cost-per-lead than we would have without Kudzu.”

HP Exteriors receives between 10 and 20 calls a week because of Kudzu.  Eighty percent of these leads schedule an appointment.  Every sale it closes is worth between $9,000-11,000 for HP Exteriors, so the return on investment for its reasonable monthly cost to advertise on Kudzu is substantial.

“Kudzu makes the phone ring.  And that makes it a reliable source of leads for us,” Sockman says.