Bizsuccess

Kudzu Moves New Customers to Call Mark the Mover

Mark the Mover, an Atlanta –based moving company, began over 30 years ago with a man named Mark and a pickup truck.  Today, Mark the Mover is a full service moving company with a storage facility, a fleet of 14 trucks and 50 full-time moving professionals.  Kudzu has been part of that growth for years now.  Mark the Mover Sales Manager Justin Fascilla says, “Kudzu delivered a couple hundred thousand dollars in revenue the first year we advertised on it, and continues to provide us with a solid customer base.”

Fascilla has seen competition grow over the years on Kudzu, and knows that its hundreds of reviews help it stand out and get calls.  Fascilla says, “When we get a call from Kudzu, we know it’s going to be a highly qualified lead.  When we convert Kudzu leads to customers, we know they are people who will pay their bills.  It’s as simple as that.  And we’ve already gotten at least 100 leads and 40 jobs from Kudzu in just the first two months of this year.”  What’s more, Fascilla has worked with two account executives at Kudzu and raves about both of them.

Dog Gone Handy Gives Kudzu Two Paws Up!

Dog Gone Handy offers handyman services and specializes in small maintenance and repair jobs.  An advertiser with Kudzu since the site launched, it considers Kudzu to be a handy way to get in front of customers.

“These days, you only have someone’s attention for a very short time,” said Karen King, Dog Gone Handy’s director of marketing.

“Kudzu does a great job of getting my company in front of customers, not only when they are searching for handyman services but also when they have selected a competitor’s profile to view. My tower ad shows up on that search result and gives them another opportunity to consider Dog Gone Handy.”

The fact that she knows about those tower ads, and every other advertising option, leads King to rave about her Kudzu account representative.

“My reps have always been great,” she exclaimed.  “And that is actually a very big deal. With other advertising services, I’d hear from the rep once a year when it was time to renew.  With Kudzu, my reps have always stayed in touch, helped me maximize my presence on the site, given me plenty of advertising options, and let me know about new ways I can show up first, fast and often.”

Exovations Keeps Its Reputation Up to Date with Kudzu

Exovations provides a full range of home exterior remodeling services. Roone Unger, president of Exovations, admits he was skeptical about Kudzu since the marketplace was becoming crowded with other online search service.  But Unger exclaims, “I’ve been proven wrong.”

“Kudzu has done a great job in dominating our local market,” Unger added.  “In fact, I would say that I have watched it grow literally like kudzu!”

Kudzu has done more than differentiate itself from its competitors.  It has helped Exovations stand out as well.  “The biggest increase we’ve had in sales this past year has been from Kudzu, and Kudzu is, without a doubt, our largest return on investment,” said Unger.

Unger offered advice for others who advertise on Kudzu.  “It’s great to be listed, but you will have more success if you stay engaged and up to date with your listing,” he explained.  “Ensure that everyone at your business is providing the quality service that leads to positive reviews, and continually asking for them.  Promote your Kudzu listing on your website and during new sales presentations.  And respond to reviews, especially the times they give you an opportunity to showcase your excellent customer service values.”

Kudzu Helps Sales Sparkle for Crystal Cleaning

Crystal Cleaning Service offers residential and commercial cleaning services.  Its company values include integrity, honesty and accountability, and these are values it has found in its Kudzu relationship as well.

“First of all, the Kudzu staff has been terrific at handling my account,” explained Nicholas Verma, owner of Crystal Cleaning.  “They are always cooperative and helpful with any questions I may have, and show integrity in all they do.  I also believe Kudzu is an honest advertising option because it enables prospects to do research and read reviews of real customers who have used my service.  They always reference Kudzu reviews when they call.”

And call they do.  In fact, Verma claims that Kudzu is one of the strongest sources of leads he has.  This accountability for delivering hot leads that result in more business makes Kudzu a top choice for Verma when allocating his ad dollars.

Kudzu Delivers the Highest Return on Investment to A.C. White Relocations

A.C. White Relocations is a moving and storage company that specializes in residential, office and commercial relocations as well as record storage and asset management services.  Not only is it a long-time business, established in 1926 and now with a fourth generation of family members involved in the business, but the company is a long-time advertiser on Kudzu, having advertised on the site since Kudzu’s launch.

“We do a lot of advertising, and our Kudzu investment stands out from the crowd, continuing to pay off more each year,” stated Pete White, Vice President of Sales for A.C. White Relocations.  “Kudzu is the best value for the dollar, with the highest return on investment of any other Internet advertising we do.  That’s because Kudzu is truly local, and consumers have learned to rely on it as a trusted resource.”

White finds the leads the company gets through Kudzu to be consistently high quality, and Kudzu’s call tracking service to be particularly impressive, especially compared to other online directories.

Kudzu Helps Ken & Karen’s Housecleaning Shine

Ken & Karen’s Housecleaning specializes in deep cleaning, move outs and bi-weekly/monthly cleanings.  Run by a husband-and-wife team with such a commitment to stellar cleanliness that they don’t even own a mop (they scrub on their hands and knees), Ken & Karen’s Housecleaning knew people would rave about the company, if they could just get the opportunity.  That’s where Kudzu made a critical difference.

“We advertised on Craigslist, but we found potential customers were looking for the lowest bidder rather than quality service.  We didn’t get a chance to tell our story and demonstrate our excellence,” Ken Gardipee, co-owner of Ken & Karen’s Housecleaning, explained.  “Kudzu let our customers say what they liked about our cleaning services.  We have been delighted to see that many of our customers write not just a line or two, but long paragraphs!  New customers hire us because of this.  In fact, because of the reviews prospects read about us on Kudzu, we have a waiting list of people who say they won’t use anyone else but us!”

Gardipee says that he has been booked to capacity for about eight months now, even during a down economy.  He is actually considering an innovative expansion of his company and attributes his ability to do so to Kudzu.

Thrasher Electric gets high voltage results from Kudzu

Thrasher Electric provides residential electrical inspections, installations and services.   Owner Josh Brooker began advertising on Kudzu shortly after the site launched and has continued to increase advertising dollars dedicated to Kudzu each year.

“Potential customers go to Kudzu not just to find an electrician, but to find a quality electrician.  They choose Thrasher Electric because of our positive reviews.  These highly qualified leads have one of the lowest cost-per-lead of any advertising method we use,” said Brooker.

What’s more, Brooker finds that beyond sending customers his way, Kudzu is valuable for three other reasons as well.

“One, we send potential customers who come our way through other means to Kudzu to see our reviews, which helps overcome any objections they may have.  Two, we highlight our reviews in print ads and brochures.   And three, we put our Kudzu five star rating on the sides of our trucks,” Brooker explained.

Brooker says advertising on Kudzu makes sense, not only because it works but also because it’s the direction in which all advertising is heading.  “Every sales rep that comes to see me tries to sell me something like Kudzu. Why not just advertise on Kudzu? I love Kudzu,” Brooker stated emphatically.

The evidence clearly shows that Kudzu works for The Patterson Firm

Attorney Jackie Patterson of The Patterson Firm offers criminal defense representation for those charged with traffic offenses, DUIs, felonies or misdemeanors.  He started advertising on Kudzu about a year ago.  Although he thought the price was high at the time, he discovered that Kudzu delivers a 9-to-1 return on investment.  His verdict?  Kudzu is guilty of bringing him new business every single day!

“I get 30 calls a day from Kudzu, and about five of these result in new clients,” Patterson explained.  “I will never, ever get rid of my Kudzu advertising.  TV doesn’t work.  Billboards don’t work.  Kudzu, however, has paid for itself over and over.  All of my marketing money will always be spent on Kudzu.”

Interestingly, Patterson doesn’t consider Kudzu “privileged information.”

“I tell every lawyer I know about Kudzu,” he said.

ProBest Pest Management catches more customers through Kudzu

ProBest Pest Management provides comprehensive pest management solutions for homes and businesses.  Since upgrading its presence on Kudzu, the company has seen an exponential increase of sales and has since decided to drop its Yellow Pages advertising.

“I was astonished about a month after I upgraded and ran a sales report,” said Keith V. Birkemeyer, owner of ProBest Pest Management.  “I had 15 new sales that I absolutely would not have gotten if not for Kudzu.  In five months, I have closed 85 sales purely because of Kudzu.  In short, Kudzu has provided me with a 10% increase in sales during a down economy.  Kudzu works.  Every phone book person in the world has been trying to get my business, but I tell them they can’t match what Kudzu does for me.”

Birkemeyer started a business networking group that meets every two weeks and shares leads and advice.  Most members of the networking group are using Kudzu as well, with similar results.  The ones who are not are the ones who haven’t been able to lock in top positions in their categories, mostly because those positions are already taken.

“I took both of the top positions in my category, and as a result, I stand out when people search,” Birkemeyer explained.  “I’d highly recommend that other business owners do the same, if these positions are currently available in their category.”

Kudzu helps Holtzman Home Improvement build its business

Holtzman Home Improvement offers home remodeling, custom home additions and reliable handyman services.  Its start as a new business coincided with the launch of Kudzu in Arizona.  By being an early advertiser on Kudzu, Holtzman Home Improvement was able to build its business with a new clientele and stand out in its category.

“Every other site was already saturated with advertisers and reviews,” explained Brandon Holtzman, owner of Holtzman Home Improvement. “Kudzu gave us a way to keep from getting buried and to stand out in a new marketplace.  We got excellent response right away and went on to increase our level of commitment to Kudzu – twice.”

This strategy worked wonders for Holtzman.  With ads now on all its competitors pages and call tracking that indicates the company gets between 400 and 500 clicks per month, Holtzman states confidently that Kudzu is its number one source of new business. “Kudzu is even better than individual customer referrals because, for us, it’s more than 100 customer referrals all in one place.  What’s more, every prospect who reads our reviews is comfortable inviting us into his or her home as a result.  Because of that, you can’t find a better new business generator than Kudzu.”