Bizsuccess

“Because of the quality patients we get through Kudzu, we dedicate 50% of our marketing budget to Kudzu alone.”

Dentistry at East Piedmont offers full-service dental care with a specialization in cosmetic dentistry.  After attracting many new patients from Kudzu through a basic listing, Dr. Ashish Patel realized that Kudzu might be a good venue through which to reach a targeted clientele interested in specialized care and therefore started advertising on the site.

“100% of our marketing is on the Internet now, and Kudzu is our #1 Internet referring source for high-value cosmetic patients,” explained Dr. Patel.  “These new patients represent our prime target and the direction in which we want to continually grow our practice.  Since Kudzu is particularly strong at delivering quality patients, we dedicate 50% of our marketing budget every month to Kudzu alone.”

What’s more, Dr. Patel believes that Kudzu is such an effective search tool for users that he sees continued growth for the site.

“After people use Kudzu once, they use it for everything, and they tell people about the companies they find on it,” said Dr. Patel.  “That means Kudzu’s user base will keep growing, and the potential for Dentistry at East Piedmont to expand its reach into its targeted cosmetic dentistry niche will continually expand.  Our advertising presence on Kudzu brings us to the forefront of practices offering smile makeovers.”

Kudzu Helps Business Stay Hot for Estes Heating & Air Conditioning

Estes Heating & Air Conditioning is a family-owned-and-operated HVAC service, sales, installation and repair company that has been in business for more than half a century.  It has used consistent quality service and positive word-of-mouth as effective marketing tools for years, so Kudzu’s ability to broadcast that track record is a natural fit.

“Kudzu is a perfect environment for us for other reasons as well,” added Tommy Estes, president of Estes Heating & Air Conditioning. “In addition to letting our customers tell about their great experiences on our profile, we sponsor the Kudzu Green Guide in order to reach Kudzu users who are interested in the environment and energy savings.  As members of the Comfort Institute, we offer whole house diagnostics and energy efficiency solutions, so this is a perfect fit for us.”

Estes considers the quality of the leads his company receives through Kudzu to be excellent, with at least a 75% conversion-to-sales rate.

“Kudzu leads are much better than those from Yellow Pages,” Estes stated. “Our business is 21% ahead of last year at this time, and Kudzu is definitely a part of that success.”

Kudzu Helps Dr. Roof Climb to New Sales Heights

Dr. Roof is a full-service roofing company that uses Kudzu to cover several marketing objectives – including lead generation and branding.

“Kudzu users are highly educated, have done their research, have narrowed the field and are ready to buy by the time they call us. That’s a great way to tighten our sales cycle and bring in qualified leads, including 36 this month alone,” explained Michael Friedlander, Dr. Roof’s general manager.

“As we have increased our presence on Kudzu, we have found Kudzu also serves as an excellent branding tool for Dr. Roof,” Friedlander continued.  “Our ads give additional exposure of our company to those who may not be looking for our company, or even for roofing in general, at this time.  But by seeing our ad, they are predisposed to us for their future needs.”

Friedlander added that more and more people are relying on Kudzu to make their decisions.

“I use it myself!” he stated.  “And as a business on Kudzu, I find the customer service to be very helpful.  In short, Kudzu keeps me on the competitive edge, both personally and professionally.”

Kudzu Keeps D&S Termite and Pest Control Swarming with New Business

D&S Termite and Pest Control is a 40-year-old family-owned-and-operated termite and pest control company.  It relies on word-of-mouth for new business growth and specializes in the real estate market.  When the company began exploring other avenues of advertising due to the economy, it was attracted to Kudzu because Kudzu complimented this word-of-mouth philosophy by enabling customers to post reviews.  Kudzu has thus helped D&S Termite expand into the residential market as a new revenue-generating business niche.

“Kudzu is an excellent source of new business for us,” explained Kimber, D&S Termite’s marketing director.  “The very first call we received from Kudzu resulted in a full subterranean treatment, which is a big project.  In fact, the vast majority of calls we get from Kudzu result in sales.”

In addition to impressive sales from Kudzu, Kimber is also a big fan of Kudzu’s new call tracking system.  “Call tracking is a wonderful source of quality control,” she explained.  “We play calls back and learn continually how to enhance our customer service.”

Kudzu helps build sales for John Temmel The Siding Guy

John Temmel The Siding Guy provides siding installation and replacement, painting, and other house exterior house repairs and improvement.  Owner John Temmel discovered he had three reviews on Kudzu before he had even formally listed a profile!  Since then, he has upgraded his profile twice and considers it the best investment he has made in a long time.

“Every job I book bills, on average, between $8,000 and $16,000, so every call is a big one in my business,” Temmel explained.  “With my recent upgrade, Kudzu now brings me a call a day.  What’s more, prospects don’t even ask for references anymore because they’ve already seen my reviews.  I don’t even think about Yellow Pages anymore!”

Temmel likes that Kudzu provides business owners with valuable information such as call tracking reports.  He also appreciates that companies that give poor service can’t hide anymore now that people are using the Internet so much to share their experiences.  “For those of us who have always been committed to quality service, Kudzu is a gem because of its reviews.”

Kudzu keeps quality business flowing to Superior Plumbing Services

Superior Plumbing Services offers commercial and residential emergency and repair plumbing services in the Atlanta area.  Although the company advertised on Kudzu years ago, it stopped due to its presence on numerous other non-Internet-based advertising venues. Several months ago, however, Superior Plumbing Services came back to Kudzu.

Jay Cunningham, owner of Superior Plumbing Services, explained, “As a provider of emergency services, we were concerned about Internet shoppers who only look for coupons and deals, thereby rendering a lower dollar figure per call than our other advertising efforts.  However, we had heard the continual positive buzz about Kudzu.  After coming back to Kudzu, we can confirm that Kudzu outperforms all other Internet advertising we do by delivering a higher level of financial performance.”

Cunningham also finds his Kudzu account team to be responsive, easy to reach and an overall positive representation for the company.

“As more and more of my business is going to the Internet, I am adapting my strategy to incorporate those Internet performers that deliver the results and the customer service that I desire,” said Cunningham.  “Kudzu has proven to me that it does that.”

Kudzu Moves Customers to Atlanta Peach Movers

Atlanta Peach Movers is a relocation provider, offering local and long-distance moving. Reviews for the company were already up on Kudzu.com before Orlando Lynch, president and CEO of Atlanta Peach Movers, even knew about the website.

“A real estate agent called and told us she found us through Kudzu,” explained Lynch. “Coincidentally, this was at the same time that we were looking to move our advertising online, so the fit with Kudzu was perfect.”

Lynch says that Atlanta Peach Movers gets five to ten calls a day from Kudzu, and that the jobs that result from these leads bring in more revenue per job than the leads that the company got from print advertising.

“I’m done with print,” Lynch stated. “In addition to reviews, my Kudzu profile allows me to showcase our video about the three-day training program our employees attend at our Peach University model home, and I can show photos of our vehicles, which serve as critical traveling billboards for our company around the region.”

What’s more, Lynch says that its profile on Kudzu has helped the company attract commercial and government moving business to augment its core focus on local residential moves during the current sluggish residential real estate market.

“Our presence on Kudzu positions us to take advantage of a diversity of sales opportunities,” said Lynch.

Allergy Associates and Lab has a positive reaction to Kudzu

Finding an allergist is not necessarily hard – many patients look to their insurance company’s list of approved providers. Getting useful details in order to make an informed decision can be challenging, however. Suresh Anand, MD and Miriam Anand, MD of Allergy Associates and Lab in Arizona have found that having a profile on Kudzu helps potential patients to further evaluate their options. As a result, Allergy Associates and lab receives about three calls a week from Kudzu, most of which result in new patients.

“Allergy Associates and Lab’s profile includes positive reviews and a link to our website where information concerning free asthma screenings are also promoted,” explained Dr. Suresh Anand. “Additionally, there is a plethora of information on our website designed to help educate patients about allergic diseases and asthma. Kudzu gives potential patients easy access to this information about our practice.”

“Kudzu also provides cards that make it easy for patients to give reviews,” Dr. Suresh Anand adds. “This is another example of how Kudzu helps us to provide excellent services to our patients!”

Kudzu keeps leads flowing for One Call Plumbing

One Call Plumbing in Arizona finds Kudzu helps keep the pipeline full with new customer reviews more so than other Internet sites.

“The reviews are a positive thing for our business,” explained Glen Steiner, owner of One Call Plumbing. “Our business has been built on referrals, and Kudzu is a great example of how to take advantage of the positive feedback we get from our customers.”

In order to encourage customers to share their good experiences with One Call Plumbing on Kudzu, Steiner visits job sites to follow up on the services performed and to ask satisfied customers to post reviews on Kudzu.

“Encouraging happy customers to post reviews has given me another opportunity to connect with my customers, “Steiner said. “Kudzu also makes it easy to add photos and coupons, which are other features customers love about Kudzu when they are making hiring decisions. In short, I like Kudzu-it has been very good for our business.”

Guedes Construction finds Kudzu to be an important part of its marketing toolbox

Kudzu has helped Guedes Construction build its business for years now.

“We got involved with Kudzu when it first came into our market,” said Rick Guedes, owner of Guedes Construction. “The results have been solid, with a call rate difference between Kudzu and Yellow Pages of 5-to-1 and the quality of leads night and day in comparison, with Kudzu’s being far better.”

What’s more, Guedes considers the calls he gets from Kudzu to be from consumers who are more informed and ready to sign a contract.

“Kudzu continues to be a good marketing vehicle for us,” Guedes added. “Our prospects particularly like being able to view the photos we post on our profile of projects we have completed.”