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Reprinted with permission from Carol Wilson
Creating a brand that is unique and memorable can become an online business’ most essential asset. In today’s society more than ever before, your brand is what defines you in the business world and in the public eye. Companies are remembered and regarded by their reputation among consumers and experts in the industry. This reputation is then tied directly with that company’s brand.
So, building and maintaining a successful brand is key to developing a company or business that is long-lived and profitable. Your brand must project a consistent and distinguishing image for your business. Building a brand can be a difficult task to unfold. Try following these few tips for designing and maintaining a successful and remarkable brand for your young business or company:
Make It Simple
Obviously, one of the more essential aspects of your brand is what your company’s logo actually looks like. Successful logos and brands are those that are simple and therefore easy to remember. Start with a clean and simple typeface and color scheme and use that for all corporate materials. If you have a limited design background, you should consider consulting a designer about developing and drafting your official brand and logo. Work with an expert to find something that communicates a clear and concise concept about your company, product, or business. All too often, entrepreneurs and business hopefuls execute brands and logos that are simply too complicated and convoluted for their consumers to latch on to and understand. Developing a concept and image that are clear and simplistic is essential to making that mark on your customers and standing out among the crowd. More »