Managing Reviews
Reviews are an important part of the Kudzu experience – investing a little time into generating reviews can help create a powerful selling tool for your business.
Consumers come to Kudzu.com to read what their neighbors are saying about service professionals in their area. This word-of-mouth referral process defines your credibility online. And how you respond to your reviews leaves a lasting impression on anyone who reads your reviews – including potential customers.
Consumers read reviews. It’s the most popular feature on Kudzu.com. So take advantage of this captive audience to create a dialogue with your customers and sell yourself and your business.
Use the review reply tool to talk about what makes your business stand out from the competition. Do you have special equipment, hours, staff, education, certification, skills, pricing, customer service, product quality, or other feature that sets you apart? Then use the review reply tool and work these features into your response.
Create a dialogue with your customers. Thank your best customers for their kind reviews and point out how your special skills help satisfy your clients. This gives you an opportunity to highlight your offerings in ways not possible on the rest of your Kudzu profile.
Reply to all your reviews, even less than stellar ones. Visitors to Kudzu.com are smart and realize not every job is going to go off without a hitch. Potential customers want to see how you solve problems, so respond in a calm manner and highlight your commitment to customer service.
Don’t forget to include your personality! People like to do business with people they know. The dialogue created by the review reply tool affords potential customers the opportunity to get to ‘know’ you before they call you. So include some personal details if you like. And don’t forget your sense of humor – if that’s your style.
Schedule a regular, convenient time to check on your Kudzu reviews. Then take a few moments to reply to each review. With these simple steps, you create a dialogue with potential clients, increase your online credibility and add a powerful selling tool for your business. That’s an impressive return on investment for any business owner.