Bizsuccess

Tuesday, February 28, 2012

By: Susannah Morgan

A recent survey by Webs.com reports that the top New Year’s resolution for 57% of small business owners is to focus on attracting new customers. Networking events are a great place for small business owners to meet new people and boost business. However, navigating networking events can be a daunting task without the right tools under your belt. Take a look at the following tips to make the most of it:

1. Stand out from the crowd.

After a while, everyone in a dark suit can start to look the same. Wear a unique accessory to make attendees remember you. Ideas include a bold scarf, interesting tie, or unusual piece of jewelry.

2. Claim the best spot.

Make sure to stand in high traffic areas like the food station, bar, or by the entrance.

3. Know your business.

Be able to answer the question of how your company differs from competitors. Explain the story of your business in a short but memorable way.

4. Come prepared.

Give your business card to everyone who requests it. Make sure all contact information including voicemail, phone, fax, email and website is clearly legible. Leave the back of your card blank with matte finish for guests to easily jot notes about you.

5. Follow-up with new contacts quickly.

Compose a handwritten note or make a follow-up phone call within 48 hours after the networking event. This will start the foundation of your new business relationship on the right foot.