Bizsuccess

Tuesday, March 13, 2012

By: Susannah Morgan

Merchandise branded with your company logo is a fantastic, economical way to advertise your small business. What’s a better way to advertise than for a prospect to literally walk away from you holding a tangible reminder of your business? In fact, promotional merchandise is an $18 billion dollar industry. See below for some benefits of implementing promotional items to your advertising campaign:

1. Longevity.

Research shows that over half of people keep branded merchandise for over a year. When choosing products, stick to items that consumers will not quickly dispose of. Stay away from branded gourmet food packets and plastic bottles of water that will be in the garbage by the end of the day. Mugs and t-shirts are better options.

2. Usefulness.

Everyone loves free stuff! 83 percent of people surveyed by the Promotional Products Association International enjoying receiving promotional pieces. Pens, notepads, markers, and highlighters are easy to keep handy. Consider stocking up on writing tools because they will be shared and used most often by people.

3. Brand recognition and recall.

According to research done by the Advertising Specialty Institute, more than 8 out of 10 (84%) survey respondents were able to correctly remember companies of the branded products they own. The next time they need a service you provide, your company will have top-of-mind awareness.