3 Ways to Elevate Your Small Business’s Credibility
Tuesday, March 20, 2012
By: Susannah Morgan
It’s no secret– customers turn first to companies they trust. Your company’s credibility is a key factor to success. No one wants to unknowingly hire a fly-by-night operation. While uniformed technicians and branded company vehicles send a message to your current customers, it may be difficult to translate your credibility to online prospects.
Hubspot‘s research indicates that this year, the audience of internet users in the U.S. will expand by 3.1 percent to 239 million, representing 75.6 percent of the total population. If your company’s web presence is sparse, now is the time to concentrate on building it out. Below are three ways to increase your online credibility:
1. Online reviews.
If you have already achieved multiple reviews on your Kudzu profile, the next step is to spread those reviews across a wide variety of mediums. Call them out on your Facebook or Twitter profiles. Create a reviews widget on your business website. Link to your reviews in your email signature.
2. Professional homepage.
Check your Kudzu profile and business website for grammatical errors. Make sure your site has a user-friendly, clean, professional design. Include all forms of business contact information for customers to easily access.
List all awards, licenses, and credentials of your business on your Kudzu profile and business website. Customers’ confidence in your service builds with each qualification.