4 Steps to Transform from Small Business Owner to Industry Expert
Tuesday, April 3, 2012
By: Susannah Morgan
As a small business owner, do you feel like your success is stagnant? Are you running out of ways to reach new customers and build a larger customer source? Bring in more cash to your company bank account by establishing yourself as an industry expert. While this process takes loads of patience and a lot of action, it will pay off tenfold. Abide by the tips below to become a trusted expert in your industry:
1. Find solutions.
Survey your existing customers to figure out what problems they deal with the most. The better you know and understand your customers, the easier it will be to serve their needs.
2. Be informed on the latest technology and industry news.
Be aware of and implement the latest technology for your services. Customers expect the best, and this will give you an edge over your competition.
3. Be heard.
Schedule frequent podcasts and gain subscribers by providing unique information relating to your industry. According to a survey completed in 2010 by Edison Research, 90% of respondents specified they had taken some kind of action as a result of podcast advertising or sponsorship, and over 40% stated purchasing behaviors. Speak at conferences, community centers, and other events to garner recognition.
4. Be in good company.
Interview top leaders in your field and become known as a colleague. By networking with these leaders, you can gain influential information that is pertinent to your success.