Bizsuccess

Friday, May 4, 2012

By: Susannah Morgan

Plain and simple; contests work. Contests are proven to garner response from your customers because everyone loves a chance to get something for free. Put together ideas for contests that are relevant to your company and come up with specific goals. Do you want your business to gain more followers? Maybe you’d rather just increase your brand awareness. Consider your objectives first and you’ll be one step closer to the success your business deserves. See below for the top places contests work best:

1. Social media.

If you have recently created a Facebook, Twitter, Pinterest, or other social media account, hold a contest to gain more followers.

2. Tradeshows/local events.

People love attending trade shows just to receive free stuff. Take this valuable opportunity to hold a contest at your booth. This is a great opportunity if your objective is brand awareness. Prospects who have never heard of your business may stick around to learn more.

3. In-store.

Inform customers at your retail location of a contest at the checkout counter or while they are waiting on their service.

4. Website/blog.

To increase traffic to your website or blog, hold a contest to gain more visitors that are interested in your services.

5. Mobile app.

Hold a contest that is only available on your mobile website or mobile app. Customers will remember your business if it is easily accessible on their phones.