Top digital marketing tools to boost your business
By: Jonathan Crowl
It was easy in the old days, when banner ads, email campaigns and a business website were the start and end of online marketing. But times have changed. The rapid evolution of digital marketing has spun off a wide range of solutions, providers and software tools designed to cater to new needs and marketing channels. This has created a saturated market where the best tools aren’t always obvious.
Established marketing resources like WordPress and Google Analytics are well known, but they’re far from comprehensive. Digital marketing campaigns take on a wide range of forms, so businesses should consider several digital solutions depending on the type of business and its goals. Start by taking a look at these options for your marketing toolbox.
For access to a wide range of useful search engine optimization solutions, Scribe is a great resource. Content creation and management is a challenge for many businesses, and that’s where Scribe comes in handy. Through this software solution, you can conduct keyword targeting and craft content that adheres to the best current SEO practices.
Once established, SEO is a sustainable marketing strategy that can drive business for months and years. It can be an intimidating campaign for many business professionals, but Scribe makes it easy and guides you in crafting content the right way.
Landing pages have replaced home pages as the first stop for site visitors directed from advertising, with conversation rates backing up the strategy. Landing pages need to be visually appealing and feature relevant, effective copy. With designers needed to make a landing page, some businesses are unable to afford this campaign element.
Or at least that was the case before Unbounce, a digital marketing tool that helps you develop and design landing pages easily on your own. Unbounce can get you the landing page you need when you need it, and for a lower price than it would cost to hire a designer. The landing pages are intelligently crafted to meet your company’s needs and increase your conversion rate potential.
For businesses that depend on lead generation and qualification, Salesgenie can be a game changer. Through a combination of market research and branded marketing intelligence, Salesgenie provides lead generation analytics that help you refine your efforts and increase your quantity and quality of worthwhile leads.
Social management tools
Many businesses have realized the benefit of social media, but there is still a lot of opportunity to be seized by using social profiles intelligently. The new Facebook for Business service, for example, recognizes the needs of businesses to not just establish themselves on social media, but to also gather data and use analysis to judge the profile’s performance. If you’re using Facebook for your business — and you should be — the insights provided by the social network can provide great perspective on what’s working and what isn’t.
There are also third-party social management tools that are worth consideration. IFTT is one such solution. Standing for “If this, then that,” IFTT provides a range of social-related services. Through one convenient portal, you can manage several accounts at once, automate posts and set up protocols that automate certain actions. You can also use this software to monitor your competitors and receive notifications when you make a social-triggered sale.
Depending on your company’s needs and current strategy, you stand to benefit from these tools. But it’s important to stay informed of new developments so that your company can capitalize new market innovations.